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Presented by Modern Healthcare and Ad Age, the Healthcare Marketing Impact Awards are designed to recognize healthcare's best advertising, marketing, promotion and communication campaigns.
We’re looking for ingenuity and creativity in campaigns that advance efforts by providers, insurers, suppliers and advocacy groups to deliver high-quality, affordable and accessible healthcare; promote the health of individual patients, groups and communities; and help organizations thrive in today's rapidly changing healthcare industry.
Winners were notified in October and revealed on ModernHealthcare.com and AdAge.com in November.
PRICING & DEADLINE
$450 per campaign entered
Entries open: Monday, July 1, 2024
Final deadline: Monday, Sept. 9, 2024, at 5 p.m. PT
Please pay strict attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.
Providers are defined as organizations classified as a hospital; medical clinic; multi-hospital system; academic medical center; ambulatory surgery center; specialty hospital; physician groups; ambulance and emergency services; post-acute care, including rehab facilities, skilled nursing facilities and nursing homes; or any combination of the above.
Insurers are defined as insurance carriers; third-party payers; health plan sponsors; government plans and integrated delivery networks.
Suppliers/Vendors are defined as organizations serving healthcare providers and payers, including group purchasing organizations or companies that provide services including information technology; real estate; financial; legal; schools and universities; investment; architecture; construction and design; consulting; recruitment and staffing.
Pharmaceutical companies are defined as organizations that develop, produce and market drugs, pharmaceuticals or medical devices licensed for use as medications.
Advocacy is defined as government agencies; professional associations; patient advocacy groups and charitable and special interest groups.
The Healthcare Marketing Impact Awards will recognize gold, silver and bronze winners for each client type in each of the following categories:
Branded Entertainment/Content Campaign of the Year
This category recognizes creative uses of storytelling on any number of platforms, such as long-form films, branded content, podcasts and native advertising on publishing sites. Campaigns that win in this category represent the sort of storytelling you would not expect to find within a traditional ad buy.
Creative Data Campaign of the Year
Contenders in this category show that data can be a valuable driver of insight, creativity and impact. This category will honor campaigns that marry data and creative ideas, resulting in powerful, innovative marketing that propels healthcare organizations forward.
Digital Campaign of the Year
The rapidly changing digital landscape presents a unique opportunity for healthcare marketers to create innovative messaging on phones, laptops or elsewhere in the digital realm. Winners will demonstrate strategic use of digital media, whether that's app or SEO campaigns, websites or activations in gaming, Web3/metaverse or mobile, as long as the execution is rooted in digital.
Film/TV/Video of the Year
Contenders in this category will be broadcast or digital TV/video ads or campaigns that communicate an impactful message with a fresh point of view and sharp strategy. Films longer than 60 seconds can be entered, but entrants should use their discretion as to whether the work better fits into the branded entertainment/content campaign category.
Integrated Campaign of the Year
This category recognizes exceptional campaigns that carry through various media (i.e., TV, print, social, etc.) to form a cohesive whole.
Print/Out-of-Home Work of the Year
This category celebrates impactful ideas in print and out-of-home advertising, including billboards. While the idea and creative are important, judges will also look for how the ad/campaign uses the media buy and placement to create the most impact.
Purpose-Led Campaign of Year
This category awards campaigns and initiatives that have a positive impact on society, addressing the health industry's shortcomings and systemic inequities. Winning campaigns will demonstrate how to combine strategy with creativity to produce effective ideas that move communities to action and shine a light on a path forward for other organizations.
Social Media Campaign of the Year
This category celebrates social media campaigns that demonstrate innovative strategic thinking, strong brand voice, and thoughtful attention to and engagement with communities on their respective platforms.
Tiny But Mighty
A favorite of the Ad Age Creativity Awards, this category celebrates the best of tiny but mighty attention- grabbers. The idea of “tiny” may apply to “small” formats, such as tweets, pre-roll ads, social posts and GIFs. It may also apply to a minuscule budget or media buy. Ultimately, winners in this category are a testament to how ingenuity can lead to big impact, despite constraints of medium, budget and more. That story should be clearly laid out in in the submission.
BEST OF THE BEST
Healthcare Marketing Impact Best of the Best awards will be given to single honorees for:
Best in Show Award will be chosen from the top award winners for each campaign category. Judges will select the honoree that best demonstrates how impact and results can be obtained without sacrificing integrity in messaging.
Agency of the Year Award will be given to the agency (selected from submitted/winning nominations) that has demonstrated the ability to understand the complex issues related to our healthcare delivery system, distill critical communication points and translate those into marketing campaigns that engage their target audience and positively impact the goals of their clients.
Interested in advertising in the Healthcare Marketing Impact Awards? Please contact us at email@example.com to learn more.
Entry is open to campaigns for clients of the following types:
• Providers and Insurers
• Suppliers, Vendors and Pharmaceutical
All entries must identify the client and denote the organization type represented in the campaign.
Dates for submitted work
All campaigns and materials considered for any category must have been produced and appeared between Jan. 1, 2023 and July 1, 2024 to be eligible.
All information included should be publishable by the time the winners are announced in November 2023. Any information noted as “not for public” or “off the record” will not factor into the judges' evaluation.
If during the review process the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry. Please note that all awards are based on the quality of the entries received each year. If the judges feel there isn’t a fitting entry within a specific category, they have the right to not award that category.
The final deadline for entries is Sept. 9, 2024, at 5 p.m. PT.
Healthcare Marketing Impact Awards judging criteria and entry instructions:
Modern Healthcare and Ad Age reserve the right to withhold or add awards as the quality of submissions dictates. If during the review process the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.
All work entered must be bona fide work for a real client that was actually produced and/or ran in a media environment. Judges will disqualify work not approved by a client, work done for a client you don’t have, ads that were run once, at 3 a.m. in Bend, Oregon, so they would be eligible to enter in Cannes, etc.). Campaigns should have run between Jan. 1, 2023, and July 1, 2024.
You'll also need to provide examples of the work, such as videos, audio files, images, case studies or a PDF.
Please note changes cannot be made once the final deadline has passed and judging has started.
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Award Inquiries: firstname.lastname@example.org